‘Matt is curious…cleverly translating human insights into work that is smart and beautiful.’
—Christiana Mavromatis, Former GCD at VaynerMedia
Hello, I’m Matt.
I have a California calm (home) with a New York drive (heart). And I like to bring this balance to the teams I lead. I have an odd background—I hold a degree in Anthropology and studied Queer Theory with an interest in how media socially conditions the LBGTQ+ community. I flipped perspectives, and jumped into the advertising world to be able to affect culture with greater impact, almost instantaneously, rather than study it from afar.
I believe that good work must have strong strategy and be conceptually sound at its foundation. I make things with intent and course-correct work into the light of function and reason while using form and finesse as tools to get there.
As a writer and a classically trained visual artist, I look to create work that tells a story. Especially work that is successful in propelling a conversation to the next level or that starts a new one. Conceptual, 360/digital, team builder, storyteller, optimist (that you’ve read this far).
