Creative Director of experiences, photography, and video.
Creative Director of experiences, photography, and video.
Snapchat approached myself and team to create video bumper ads to promote their new custom filter tool, targeted at small and medium businesses owners. We produced choreographed scenes that showcased the ease of the tool and how a custom filter can attract new customers. The resulting work drove a high ROI and product tool awareness among the demo.
Each of three scenes features a different tier of biz owner. A small biz hot dog cart owner, a medium biz shoe boutique, and an enterprise arcade chain.
no matter how little time there is. If the scripts could resonate with a consumer, I knew they would hit it home with business owners.
The art direction is bright, energetic, and summery with strong California feels, lending to the brands Santa Monica roots. The goal was to recreate a Hollywood backlot feel, with large printed backgrounds and a moving platform to swipe in our hero's friends.
It was important to cast a group of friends that felt natural together. As it turned out, we ended up casting some who were actual friends. It was also important to cast dancers for these videos—those who would have balance and high energy on a moving stage.
The wardrobe unifies the trio of friends in monochrome, allowing them to pop forward as one harmonious visual element—avoiding clutter. Wardrobe palettes lend themselves to the main background color in the succeeding scene.