Creative direction and strategy for Amazon’s annual creative award ceremony—The Bar. To bring to life this years LA-based event, we pitched Culver Studios as the perfect backdrop (or backlot) to Amazon’s internal creative celebration. A stripped back sound stage created a raw, ‘in-production’ feeling for the event and positioned the live audience (producers, directors, writers) center stage in a seat of honor. Crowning the experience was a 500+ foot silver screen which enveloped the intimate space and anchored 4 massive projection screens where new and memorable work would be experienced.