Creative Director of experiences, photography, and video.
Creative Director of experiences, photography, and video.
Experiential creative direction for Mailchimp comprised of a multi-projected initiative to grow, deepen, and retail an engaged customer based in the US and global markets. Key initiatives included traveling workshops involving easily traveled scenic kits that could scale from market to market, small footprint demo stations primed for conventions and tradeshow giveaways, and executive leadership tentpole events geared toward a premium experience and storytelling via speakers and chef talent.
Skills Builder Workshops equipped current Mailchimp users with new or underutilized product tools, led by experts. Our TechKnow Bar provided 1:1 guidance from strategists and troubleshooting with tech support. Creative touches via swag and throughout happy connected business leaders with others in their community.
Nimble demo booths connect to high value customers in key markets with minimal foot prints. Experts demo product tools while customers grab cold brew and pressed juices from built in refrigeration. Prospective customers are invited to an evening whiskey tasting and industry expert talk helping to cement connections.
All Access events retained top customers by providing access to industry leader talks via an intimate setting. Panelists provided forward thinking perspectives in a premium setting offering swag and a curated menu from trending local chefs.