Creative Director of experiences, photography, and video.
Creative Director of experiences, photography, and video.
Creative direction and strategy for Instacart at Expo West 2026. This nimble booth broke through the noise of 3,000+ exhibitors and sparked intrigue into Instacart’s Ad platform which is known to launch new brands into astronomical performance. Key components included a welcome desk with bag handout, a ‘Brand Growth System’ featuring the top 5 growing brands on the platform, an ‘Eco Solar System’ explanatory graphic and sizzle real, and an ‘Ad Launch Zone’ with ipads for fellow exhibitors to setup their ad campaigns in just 5 minutes.